Alibaba HappyHorse Launches: What Does Cinema-Level Video Mean for Regular People?

Alibaba has finally released HappyHorse to the public.

On April 27, Alibaba’s ATH Innovation Division officially opened HappyHorse 1.0 for beta testing. Professional creators can register on the official website and Alibaba Cloud Bailian platform, while regular users can experience it directly through the Qianwen App.

As a model that topped the Artificial Analysis global video rankings, what can it actually bring to regular people? This article helps you quickly understand.

First Things First: What Can HappyHorse Do?

Simply put, it’s an AI tool that helps you generate videos from text or images.

Its core features are divided into two main areas:

Video Generation

• Text-to-Video: Enter a text description, generate the corresponding video
• Image-to-Video: Upload an image, make it come alive
• Multi-Image Reference: Use multiple images as references to maintain consistency

Video Editing

• Make adjustments to already generated videos

Supported video length ranges from 3 to 15 seconds, with resolution up to 1080P.

For Regular People, What Can It Be Used For?

Seeing words like “Global #1” and “Cinema-Level” might make some feel this is beyond their reach. But if you have any of the following needs, HappyHorse is worth trying:

Short Video Creation: Want to make a visually appealing short video but don’t want to film it yourself? Just input text and the model generates the footage.

Static Images to Life: Have a good image and want to add dynamic appeal? Image-to-video can help.

Quick Creative Verification: Have a visual concept you want to see? Running it through AI costs much less than actual filming.

Social Media Content: Need something different for WeChat, Weibo, or Xiaohongshu? The 15-second multi-shot feature is perfect.

How About Pricing?

HappyHorse’s official website uses a tiered membership system:

Membership Tier	Key Benefits	720P Price	1080P Price
Free	Daily credits, 2 concurrent tasks	0.9 CNY/sec	Unavailable
Standard	Batch generation, no watermark	~0.44 CNY/sec	~0.78 CNY/sec
Professional	Full features, priority queue	~0.44 CNY/sec	~0.78 CNY/sec

How to Start

If you want to try, there are several entry points:

Qianwen App: Update to the latest version, find HappyHorse at the bottom of the home page.

Official Website happyhorse.cn: More complete features, suitable for professional creators.

Alibaba Cloud Bailian Platform: For enterprise users, supports API access.

Want to try it yourself?往下走.